Cadence logo Cadence
2 slots for Q1 Start a project

Two slots open for Q1 2027

We quote the whole thing and then we stick to it

Eight people who design and build websites, brands and product interfaces — the same people, in the same weeks. One number agreed up front, no change orders, and a handover written for whoever inherits it after you.

  • 61launches since 2020
  • 0change orders, ever
  • £42ktypical project, fixed
halcyonhouses.example
Halcyon's homepage, a drawn coastline at dusk with a booking bar
arbor.health
Arbor Health's booking flow, choosing a day and a time
kestrel.finance
Kestrel's new homepage, a plain headline about getting paid and a live settlements card
Kestrel · the number Quoted, week 1£42,000 Invoiced, week 9£42,000
98 PerformanceKestrel, on a mid-range phone
Amara Lindqvist Amara · KestrelShip it. The six questions are exactly right.

Sixty-one launches since 2020, for teams including

01Selected work

Recent work, with the numbers attached

A portfolio that only shows the pictures is asking you to take the outcome on trust. Every project below says what it moved.

All six projects →
kestrel.finance
Kestrel's rebuilt homepage

Brand and website · 9 weeks

Kestrel, rebuilt around what people actually search for

A payments company whose homepage explained its architecture and never its customers. We rewrote the site around the six questions their sales team answered every day.

2.4×

Demo requests

−58%

Bounce on entry

9 wk

Brief to launch

Product design · Arbor Health

The form was the product

Patient intake took eleven minutes and lost a third of people halfway. Four screens now, clinical detail after booking.

+41%Intake completed, weekly, 16 weeks either side of launch
Launch
Before · 58%After · 82%
halcyonhouses.example
Halcyon's homepage

Identity · Halcyon

Nine hotels, one system with room for local character

9

Properties unified

−70%

Design requests

Design system · Tessera

Four button components became one

Built in code with their engineers rather than handed over as a file — which is why it is still in use two years later.

Read the case →
Save Save changes SUBMIT Confirm
→
Save changes One component, four teams

Website · Meridian

A performance budget, agreed before the first wireframe

  • Their old site1.9 MB
  • The budget80 KB
  • What shipped62 KB

Median page weight · largest paint 0.4s

Brand and website · Northbank

+18%

more enquiries that turned into viewings — after we talked a property developer out of looking like a software company.

Ruth Calloway Ruth Calloway, Managing Director

02Services

Three things, done properly

We are not a full-service agency and do not want to be. Anything outside these three we will happily recommend someone for.

Services and prices →

01 · From £18k

Brand and identity

Naming, marks, type and a system that survives contact with a marketing team who were not in the room.

  • Positioning and naming
  • Wordmark and identity system
  • Eleven-page guidelines, not ninety

02 · From £18k

Websites

Designed and built by the same people, so nothing is drawn that cannot be shipped and nothing ships that was not drawn.

  • Design and front-end build
  • A CMS your team can edit unaided
  • Performance budget, held

03 · £16k a month

Product design

Interfaces for software that already has users, a backlog and opinions. Rarely greenfield, usually the harder problem.

  • Flows and information design
  • Design system built in code
  • Handover to your engineers

03How a project runs

Twelve weeks, one number, a real URL every Friday

A typical brand-and-build. The scoping week is free, the number is fixed at the end of it, and you see working pages from week four.

The whole process →

04The studio, counted

Twelve projects a year, and the year we did nineteen

Revenue went up by a third that year and three projects were visibly worse for it. The cap is not a lifestyle choice. It is the only quality control a studio this size actually has.

8

People, every one of whom makes things

0

Change orders raised in six years

£47.4k

Of our own overruns, absorbed rather than billed

7 / 12

Of last year's clients came back for more

05In their words

What clients say once the invoice has cleared

4.9 Average from 58 post-launch reviews, written a month after handover
They gave us one number in week one and it was still the number in week nine. I have never had that happen before.
Ruth CallowayRuth CallowayManaging Director, Northbank
The designer who drew the booking flow was the one who built it. Nobody had to explain anything twice.
Neil OkonjoNeil OkonjoDirector of Clinical Operations, Arbor Health
The scoping week was free and it was the most useful week of the project. They found two things we had not realised were the same problem.
Dominic AshworthDominic AshworthHead of Digital, Tessera

2.4×

demo requests in the first quarter after Kestrel's new site went live, against the same quarter a year earlier.

Ship it. The six questions are exactly right.
Amara LindqvistAmara LindqvistVP Marketing, Kestrel — on the week 7 URL
They took four rounds on our identity when they had quoted two, and did not send a bill for either of the extra ones. We only found out from their own journal.
Helene VossHelene VossBrand Director, Halcyon
Our marketing site weighs less than our logo used to. It is also the first one our sales team links to without apologising.
Tomasz WrenTomasz WrenCo-founder, Meridian

06Published prices

Know whether you can afford us before the first call

Fixed price, not day rate. If we estimate badly that is our problem — and it has been, four times in sixty-one projects.

How pricing works →

Two slots open for Q1

Tell us the problem, the date and who signs off. We will tell you the number, and whether we are the right studio for it — sometimes we are not.