FrenchGirl

French Girl Vintage, a Lexington clothing and vintage retail company, needed a complete identity — a brand, brand assets, and a website — to launch with a distinctive, cohesive look.

A full brand system plus an editorial e-commerce site: curated categories, a shop, upcoming events, newsletter capture, and social integration — with weekly hand-photographed arrivals and a refined French-minimal aesthetic.

French Girl Vintage launched with a cohesive, luxury-leaning brand and store that frames vintage as timeless investment, not fast fashion.

French Girl Vintage is a clothing and vintage retail company based in Lexington, Kentucky. The owner of French Girl Vintage, Sherry Feeney, asked axom to create a brand, brand assets, and a website for the company.

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French Girl Vintage is a clothing and vintage retail company based in Lexington, Kentucky. The owner of French Girl Vintage, Sherry Feeney, asked axom to create a brand, brand assets, and a website for the company.

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