A brand is more than a logo, but it starts with one done right. Our three packages scale with your ambition: Mark for a primary logo, palette, and type; Identity for a full visual system and standards; and System for strategy, voice, motion, and application design. You own the work outright on final payment — files, rights, and all.
Who it’s for
- You're launching, rebranding, or finally leveling up a DIY identity.
- You want a coherent system, not just a one-off logo file.
- You value clear guidelines your whole team can apply.
- You want to own your brand assets outright.
What’s included
- Mark — $1,500: primary mark plus 3 lockups, color palette, type pairing, full vector files.
- Identity — $4,500: everything in Mark, plus a full visual system, iconography, social kit, imagery direction, and a 24+ page standards PDF.
- System — $12,000+: everything in Identity, plus brand strategy and positioning, voice and tone, motion principles, and application mockups.
- Revision rounds scale with the package — 2, 4, or unlimited within scope.
- You own the work outright on final payment.
How it works
- Discover. We learn your market, audience, and positioning.
- Design. We explore directions and refine the mark and system.
- Build. We produce the files, guidelines, and applications.
- Hand off. You get the full asset library and own it outright.
The fine print
Website and app builds are separate engagements — brand work delivers your identity and guidelines, not a live site. Many clients pair a brand package with a build, and we'll scope both together.