Blog

Field notes from the studio.

Engineering writeups, animation deep-dives, and updates from active client work. We publish what we'd want to read.

FormatEssays & writeups

CadenceWeekly

SourceActive client work

StatusLive

All posts / newest first

Company

What we're building: the Stacklumen product suite

Hublumen, Baselumen, and Toolumen — how the pieces of the Stacklumen suite fit together, and what's shipping next.

the-stacklumen-product-suite

Product

Baselumen beta: a component library for Webflow and React

Production-ready Webflow embeds and React components, copy-paste ready, accessibility-checked, and dark-mode aware — now in beta.

baselumen-beta

Product

Toolumen is live: free web tools for people who ship

Toolumen has graduated to its own home at toolumen.com — a growing suite of free, no-login web tools we built for our own client work.

toolumen-is-live

Web Development Origins

And patience, in software, is a rare and underrated virtue.

web-development-origins

Web Development

What is Web Development, and How Can it Help Your Business?

It is the intentional design of digital systems that support real-world business outcomes.

web-development

Marketing

What does hiring axom do for your business that hiring another agency or freelancer won't?

axom is the best option you can find for consistent brand design, powerful imagery and graphics, and stunning web design.

why-axom

Marketing & PR

What is Image Management?

Image management is the process of creating, designing, and manageing how the public perceives your business.

what-is-image-management

Tech

Why we chose sites and content as our go-to framework for growth.

At axom, we believe vision, perception, and reputation guide all things business success: that starts with websites and social media.

why-we-chose-sites-and-content-as-our-go-to-framework-for-growth

Operations Management

Broadmoor Property Management - Our Most Involved Project Yet

axom teamed up with Broadmoor Property Management to assist with branding and operational needs.

broadmoor-property-management---our-most-involved-project-yet

Insights

Driving Growth with axom

Exploring how the axom process helps businesses.

axom-driving-growth

Consumer Psychology

Self Determinism, Psychology, and the Needs that Shape Purchasing

Psychology shapes the reality we all live in, including the one that relates to what we buy and when we buy it. axom CEO Iain Feeney explains.

self-determinism-psychology-and-the-needs-that-shape-purchasing

Insights

The CBSO Framework is how axom seeks to make a difference.

the-cbso-c-framework

Mid-Market Sites and Branding, a Customer Perception Outlook

Small and medium-sized businesses don’t lose deals because their product is weak—they lose them because their brand and web presence quietly communicate, “this might be risky.” In a market where attention is rented by the second and trust is earned in milliseconds, perception isn’t cosmetic. It’s economic.

mid-market-sites-and-branding-a-customer-perception-outlook

Entrepreneurship

Wealth, Abundance, and the Problems with a Scarcity Mentality in Business

Most conversations about wealth, innovation, and competition focus on tactics: better marketing, better technology, better execution. Far fewer examine the underlying mental models that determine how those tactics are selected, deployed, and sustained over time. One of the most consequential of these models is the distinction between abundance mentality and scarcity mentality.

wealth-abundance-and-the-problems-with-a-scarcity-mentality-in-business