Brand Pricing / Studio

Brand identities,
built to scale.

Logos that work everywhere. Systems that hold up at any size. Brand books your team actually opens. Fixed, project-based brand work — no monthly retainers required.

Book a call View packages
Pricing ModelFixed Project
StatusBooking Q3
Range$1.5K – $12K+
FilesVector + Print-ready
01 / Brand Packages

Three tiers, no fluff.

Pick the build that matches your stage — from a single mark you can scale across surfaces, to a full brand system with voice, motion, and applications.

01.01 / Mark
$1,500/ project

A logo, done properly

A single primary mark with variations, color palette, and typography pairing. Delivered as vectors with the file types you actually need.

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01.01.A / Deliverables
  • Primary mark + 3 lockup variations
  • Brand color palette (hex, RGB, CMYK)
  • Typography pairing & tracking specs
  • Vector files: SVG, PDF, AI, EPS, PNG
01.02 / Identity
Most Popular
$4,500/ project

Full visual identity

Logo system + brand standards: color, type, imagery direction, social kit, and a usage guide your team can hand to anyone. Ready for launch.

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01.02.A / Deliverables
  • Everything in Mark, plus:
  • Full visual system + iconography
  • Social media kit (templates + dimensions)
  • Imagery direction + photography brief
  • Brand standards PDF (24+ pages)
01.03 / System
$12,000starting

Bespoke brand system

Discovery, positioning, voice, identity, motion principles, and a brand book that reads like a product spec. For brands building something durable.

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01.03.A / Deliverables
  • Everything in Identity, plus:
  • Brand strategy + positioning workshop
  • Voice & tone guide with examples
  • Motion principles + animation tokens
  • Application mockups (web, print, swag)
02 / Comparison

Side by side.

A quick reference for what each tier includes. Scope changes are documented and priced — never assumed.

Feature02.01Mark02.02Identity02.03System
Primary logo + variations[ ✓ ][ ✓ ][ ✓ ]
Color palette + typography[ ✓ ][ ✓ ][ ✓ ]
Iconography system[ — ][ ✓ ][ ✓ ]
Social media kit[ — ][ ✓ ][ ✓ ]
Brand standards PDFLightFull (24+ pp)Brand book
Positioning + strategy[ — ][ — ][ ✓ ]
Voice & tone guide[ — ][ — ][ ✓ ]
Motion principles[ — ][ — ][ ✓ ]
Application mockups[ — ]Web onlyWeb + print + swag
Revision rounds24Unlimited*
Typical timeline1–2 weeks3–4 weeks6–8 weeks
03 / What's Included

Scope & specifics.

The fine print, in plain language. No buried surprises, no monthly subscription tail.

03.01What every brand package includes
Kickoff workshop, moodboard + direction round, refinement rounds (2–unlimited by tier), full vector file delivery (SVG, PDF, AI, EPS, PNG), and a sit-down handover walkthrough. You own everything from day one — no monthly access fees, no licensed templates we keep behind a paywall.
03.02What "vector files" actually means
Every mark we ship is built in vector format — meaning it can be scaled from a favicon to a billboard without losing fidelity. You get SVG (web), PDF + AI (print + editing), EPS (legacy print), and PNG exports at multiple sizes. No bitmap-only logos. Ever.
03.03Custom add-ons (motion, packaging, etc.)
Need animated logo loops, packaging design, vehicle wraps, trade-show signage, or a Figma component library? We quote those separately and roll them into the brand engagement. The goal is a brand that actually performs on the surfaces you ship to — not a museum of unused assets.
03.04Ownership & licensing
You own the work outright on final payment. Trademark registration is on you (we can recommend counsel). Custom fonts we license stay licensed to your entity. No usage caps, no expiry, no surprise re-licensing emails three years from now.
04 / FAQ

Common questions.

Quick answers to the questions we hear most. Can't find what you're looking for? Reach out — we'll respond within 24 hours.

04.01Why fixed project pricing instead of hourly?
Hourly rewards slowness; fixed pricing rewards clarity. We've scoped enough brand projects to know what each tier actually requires — you know what you're paying, we know what we're delivering, and we both stay focused on outcomes.
04.02Do you do logo-only work?
Yes — that's the Mark tier. We don't gatekeep brand strategy behind a $10K minimum. If you need a clean, scalable logo with proper color + type pairing, the Mark tier is built for exactly that.
04.03How many revision rounds do I get?
Mark: 2 rounds. Identity: 4 rounds. System: unlimited within scope. Round = consolidated feedback batch, not "two more tweaks on the kerning every Tuesday." Out-of-scope additions become a documented change order.
04.04Can you redesign an existing brand?
Rebrands are most of our brand work. We start with a brand audit (free during discovery), document what's working vs. what's broken, and rebuild the parts that actually need rebuilding. No reflexive logo redraws when the real problem is the type system.
04.05Web build + brand together — discount?
Yes. Bundling brand + web saves ~15% off the combined scope, because the discovery work flows directly into the site build. Ask during the intro call — we'll quote both lines together.
04.06Do you require a deposit?
50% to start, 50% on handover for Mark and Identity. System projects use a 3-payment milestone schedule (kickoff / midpoint / handover). All payments via Stripe.
05 / Ready to start?

Build something worth seeing.

Tell us about your brand — current state, target state, and where it's getting in the way. Response within 24 hours. Fixed proposal within 72 hours of the intro call.

info@stacklumen.com
Start a brand project See web pricing
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