The fine print, in plain language. No buried surprises and no monthly subscription tail.
What every brand package includes
A kickoff workshop, a moodboard and direction round, refinement rounds by tier, full vector delivery (SVG, PDF, AI, EPS, PNG), and a handover walkthrough. You own everything from day one — no monthly access fees and no licensed templates kept behind a paywall.
What “vector files” actually means
Every mark is built in vector format, so it scales from a favicon to a billboard without losing fidelity. You get SVG for web, PDF and AI for print and editing, EPS for legacy print, and PNG exports at multiple sizes. Never a bitmap-only logo.
Ownership and licensing
You own the work outright on final payment. Trademark registration is yours to file and we can recommend counsel. Any custom fonts we license stay licensed to your entity. No usage caps, no expiry, no surprise re-licensing three years from now.
Why fixed project pricing instead of hourly?
Hourly rewards slowness; fixed pricing rewards clarity. We have scoped enough brand projects to know what each tier requires — you know what you are paying, we know what we are delivering, and both sides stay focused on the outcome.
Can you redesign an existing brand?
Rebrands are most of our brand work. We start with an audit during discovery, document what is working against what is broken, and rebuild only the parts that need it — no reflexive logo redraw when the real problem is the type system.
Do you require a deposit?
Fifty percent to start and fifty percent on handover for Mark and Identity. System projects run on a three-payment milestone schedule — kickoff, midpoint, handover. All payments through Stripe.