The challenge
French Girl Vintage wanted a place where its customers could trade with each other, not only buy. Resale sites treat a trade as an afterthought, and a marketplace for worn pieces lives or dies on whether people trust what they are getting.
The solution
Trademarche is clearly designer, but a startup: a confident serif display, photographed category tiles and a member menu with the person's own photograph. Every piece is examined before it is listed, and sellers apply with a photo ID check that the admin panel reviews.
Members list what they want and what they would trade for it, and the server finds matches, including three-way trades. The phone app adds a guided photo shoot for a listing, drafts sent for review, label scanning, Face ID and a storefront with popular sellers.
The results
Trademarche is live at trademarche.com, a French Girl Vintage company, with its app and its agreements in the new brand.
Services rendered
Brand system · Marketplace design · Website · Phone app · Seller verification · Admin panel
